DEzien set out to create a simple yet recognizable logo to help Lubbock Barkitecture create a consistent public image. In doing so, the logo took on a flat, monochromatic tone which lent itself well to various forms of marketing and PR materials.
Created for a group of runners participating in the 2013 Amarillo Color Run, DEzien took the Plain White Tease team name and created a playful shirt for the participants. Consisting of several colors, the logo was printed with a slick material that allowed the logo to be cleanly wiped off after the running event, making it visible while being surrounded by the colors of victory.
DEziener[s] | Brandon Hartley
DEziener[s] | Michael Strain, Ram Diaz, Brandon Hartley